Business is a source of earning for many people across the world. All people engaged in business require their sales to increase. They want their business to flourish. Business people use various strategies to increase their business. Some small scale business people rely on word of mouth publicity to add to their existing customer base while some medium scale enterprises take the help of pamphlets and advertisements (product packaging) to establish their presence in the market. The large scale businesses use television advertisements, hoardings and various other strategies to make their presence felt. But an important component to get a large customer base is the business cards. The task of business cards printing is undertaken by various printing enterprises to generate business for their clients.

The business card printing in itself is a large industry. Though it is not as organized as other industries, it plays an important role in all kinds of businesses. To support their clients in leaving marks in the markets, the organizations engaged in business card printing employ graphic designers and artists in various capacities.

The graphic designers provide their inputs in form of printing styles, images, colors and font styles. They try to make the task of business card printing an interesting job. Important inputs are also (gulv displays) provided by writers who help in determining the tag lines, slogans or formulating language to convey the desired information to the prospective buyers. The artists determine the placement of each element on the business card. We can say that the business card industry is one of the flourishing industries today.

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